Copywriting is a different genre of writing. It involves a lot of factors. As a copywriter, there are several aspects that you need to consider to create a compelling copy. Essentially, good copywriting involves a few elements such as writing catchy headlines, keeping your tone in active voice, and making sure you make a pitch to your readers. But there’s more to it than that. Here are five copywriting South Australia tips and tricks to help you become the best copywriter you can be:
- Do More Research
There’s nothing wrong with doing more research. When it comes to effective copywriting, researching and ensuring the accuracy of the information you’re conveying is crucial. It’s what makes or breaks your copy. Disseminating information is the purpose of your text. Informing people and making them aware is what makes research valuable. Placing inaccurate information is an automatic red flag. So make sure you get enough research so that you won’t make any false claims and that your copy has a strong base to hold on to.
- Add More Interest
Sometimes, you hit a road bump where you don’t know what to write next or how to make your draft better. A solution to this is to add interest in your writing. As famous advertising tycoon David Ogilvy once said, “Tell the truth but make it fascinatingly interesting at the same time.” If you bore people with your copy, you won’t get them to buy your product, which defeats the purpose of having a copy in the first place. So how exactly do you make your copy more interesting to readers? Here are some tips that you might find useful:
- Use your natural personality or unique selling proposition
- Make it visually appealing by making it scannable (e.g., add bullets, make your sentences shorter).
- Make it funny (add a bit of humour or anything entertaining that can support your goal)
- Add some controversy
- Tell stories
- Add Some Personality
Reading a copy that lacks personality is like listening to a dead person. Every brand and every writer has their unique style, voice, and selling proposition. Building a distinct character is the best way to differentiate your brand from the competition. It’s also a way for you to gain a larger following and market share. So before you publish a copy, make sure it reflects your brand and personality. Be mindful of style, voice, word choice, unique selling proposition, and values.
By following these tips above, you’ll become better at copywriting South Australia. Get lessons from a professional copywriter and expand your horizons. Visit our website now and schedule an online lesson with one of our copywriters.